How to Identify User Pain Points for Mobile App DevelopmentMore companies are beginning to see the value of incorporating mobile app development in their overall branding strategy. Why? Because a mobile touchpoint has the power to enhance the user experience (UX), providing many benefits such as strengthening company reputation with positive brand interactions, improving customer satisfaction, as well as increasing sales and conversion rates.
With the number of smartphone users currently exceeding 2.5 billion worldwide, mobile UX is an essential part of product development. One major weakness companies currently face their inability to identify and solve their users’ pain points. This article will specifically outline how to define user pain points during product discovery, so you can build a mobile app which resonates with your users. Who is Your Target Audience? Every decision made during product development should revolve around your users’ needs and motivations. Once you have identified the audience segment (who you want to target), you need to identify their pain points. It’s important to remember when developing a product or service to tailor it to meet the needs of a particular set of users, rather than a generic group. Exploratory Research Once you’ve determined your audience segment, you need to examine those users in greater detail. Do you understand why your customers will buy into your product or service? Users are often searching for a solution that will solve a pain they’re experiencing in their life, whether that’s a flawed mobile checkout or an inconvenient personal banking experience. Pain points motivate users to find a solution that will solve this pain. Identifying your customers’ pain points is the most important step during Product Discovery. Otherwise, you’ll end up wasting a lot of time and money building a product that no one wants or needs. Establishing a seamless UX begins with a solid foundation of research and strategy. First, source information that will help you better understand your users’ needs and their overall goals for using your product before asking them directly. In many cases, users’ can’t articulate their needs or may be unaware of them altogether. Your research will help identify pain points and frustrations the user is currently experiencing or will experience in the future. The following techniques provide many added benefits that will establish user-centric app development. 1. Ask the Experts It’s important to begin your research by asking business experts and analysts for their insight. To understand your users’ true needs, you need to learn what has been done and what hasn’t worked in the past. 2. Examine Products That Already ExistMany products, if not all, have areas for improvement. Look up reviews, feedback, forums and any information that can help you address key issues for your set of users. Analyze where your competition is going with their products and find solutions they don’t offer. For example, as mobile devices get larger, the user-centered mobile design must adjust to being physio-friendly. Look at other products for fundamental issues like lack of customer service options, navigation or quality problems. 3. Go Directly to the Source Some common research methods include surveys, interviews, and focus groups. In a report by Google, 52% of users said a bad mobile experience made them less likely to engage with the company. Research your users’ attitudes before development to ensure that you build a product that is different from what your competition offers, addressing real pain points that exist in the market. Defining Your User Revealing user behaviors and attitudes will prove to be of great benefit because you’ll be able to understand where they’re bouncing off during the customer journey. Here are a few techniques we use to get into the minds of our users: 1. User Personas Creating user personas well help reveal truths and validate assumptions to identify underlying pain points. Personas are user profiles that outline the demographic, user behaviors, as well as user needs and goals. Essentially, personas help your product team get a 360 degree understanding of the who and why of what they’re building. A good starting point when creating your user persona is asking a series of key questions:
2. Customer Journey Mapping Many companies don’t adequately track the customer journey which is essential to adapt to changing customer behaviors. During product discovery, implement a user-centric strategy to ensure your user experience is as smooth as possible. In turn, you will transform customers into loyal brand followers. A customer journey map helps to illustrate the customer experience from the user’s perspective, helping you to understand exactly how customers are interacting with your brand and highlight areas for improvement. Despite the type of experience you want to map, every association throughout a customer’s journey contributes to how they perceive the brand, which ultimately drives customer loyalty. Focus on what angers users or turns them away from the brand. These are the areas of the customer journey map that need to be improved. Both user personas and customer journey maps are useful techniques to use to understand who you are building your product for, from realizing their demographic to desires, pain points, expectations, and much more. User Validation It’s now time to validate all assumptions you’ve made by researching how your target audience behaves when using your product. Only the end-user can genuinely identify what their pain points are. After you have successfully created a user persona and mapped out the customer journey, you need to validate these assumptions. User expectations and demands are constantly shifting, which is why a Minimum Viable Product (MVP) is an excellent strategy to improve your product iteratively. User Acceptance Testing (UAT) Most validation tests involve either an MVP, prototype, or mock-up by putting it through an alpha or beta user test. The user will then provide feedback during this iterative process in which problems or kinks can be ironed out early on during the development phase. This will give you a good understanding of user pain points directly from the source itself. The core objectives for UAT are the following
After identifying and understanding your users’ pain points, can you establish a solution for your users? If not, your users will find a product or service that will. Since every target audience has distinct needs, companies must consider key product factors such as usefulness, usability, desirability, and credibility to suit that particular set of users. What is useful to one group of users, may not be to another. These factors will be different for each set of users. Whether your users can articulate their pain points or not, they need to be solved if the product is going to hold a spot in the market. It’s All About The User Experience Consumers today not only expect UX design but need it to be satisfied. Consumers don’t want to jump from product to product, but instead find a brand that is designed to please them, which is why brands with exceptional UX win repeat visits, and eventually, new customers. This has allowed Amazon, Google, and Apple to grow into the tech giants that they are today. Because of this, companies are recognizing the need to keep up with changing user expectations to solve pressing UX issues. Otherwise, they won’t survive in the mobile app environment where experiences are more optimal and personal than ever before. Read original article on https://www.business2community.com/mobile-apps/how-to-identify-user-pain-points-for-mobile-app-development-02089536 Mobile Application Development
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How a business enterprise can utilize mobile apps to enhance the businessThe whole world now depends on smartphone apps; for communication, entertainment, and various other services. When looking from a consumer point of view, apps are the best channel to access everything online. But, are these same apps also profitable for businesses?
There has been a noticeable revolution in the smartphone world. It is led by the growing demands of smart devices and apps. Apps make these devices really smarter. Of course, the revolution is led by the demand, but then the demand increases because of the usefulness of these devices. Touch screen display, easy internet connectivity, information exchange and huge memory capacity have driven the whole world to prefer smartphones as the only computing screen for a lot of general tasks. The two largely used smartphone platforms are iOS and Android. Both are amazing and serving almost 99% of the market share. They both together have millions of apps, which have been downloaded billions of times from their online stores, namely Google Play (Android) and the APP Store (Apple). Here are the ways mobile app can help you:
Original Article is on https://www.vistablogger.com/how-an-enterprise-can-use-mobile-apps-to-support-or-promote-its-business/ Mobile Application Development Company Mobile Enterprise Application Development Machine Learning and Artificial Intelligence in Healthcare Industry21st century conquered the whole world with new discoveries and the creation of innovative software. The world does not stand still, and information technologies are also progressing making impact on many industries. Healthcare is not an example. Particularly in the case of automation, machine learning and artificial intelligence, doctors, hospitals, insurance companies, and industries with ties to healthcare have all been impacted – in many cases in more positive and substantial ways than other industries. Let’s take a brief look at these ways. The list below is for sure not complete, but provides an outline of some of ML’s and AI’s applications in the healthcare industry.
1. Processing data Data management is the most widely used application of ML, AI and digital automation in general, as the first step in healthcare is collecting and processing patient’s info, for example medical records or other past history. Machines collect, store and process data to provide a faster and handy access. 2. Remote Consultation There is quite a number of mobile apps and systems that use AI and ML to give medical consultation based on personal medical history and common medical knowledge. Users submit their symptoms and condition into the app, which connects them with a relevant specialist. A more precise data regarding patient’s health condition (hearts rate, activity condition, etc.) can be provided by various wearable health trackers, such as FitBit, Apple, Garmin and others. 3. Virtual Nurses and medication management A digital nurse Molly was developed to help people monitor patient’s condition and follow up with treatments, between doctor visits. The program uses machine learning to support patients, specializing in chronic illnesses. The AiCure app, in its turn monitors the use of medication by a patient. A smartphone’s webcam is partnered with AI to autonomously confirm that patients are taking their prescriptions and helps them manage their condition. Most common users could be people with serious medical conditions, patients who tend to go against doctor advice, and participants in clinical trials. Combining these two apps can fully cover the in-house treatment of patients, making hospital stay not necessary. 4. Drug Creation Developing new drugs or vaccinations by conducting clinical trials can take more than a decade and cost billions of dollars. Making this process faster and cheaper could change the world. Curing Ebola virus infection can make a great example, when a software based on AI was used to scan existing medicines that could be redesigned to fight the disease. The program found two medications that may reduce Ebola infectivity in one day, when analysis of this type generally takes months or years – a difference that could mean saving thousands of lives. 5. Robotic Surgery The da Vinci robot has gotten the bulk of attention in the robotic surgery space, and some could argue for good reason. This device allows surgeons to manipulate dextrous robotic limbs in order to perform surgeries with fine detail and in tight spaces (and with less tremors) than would be possible by the human hand alone. While not all robotic surgery procedures involve machine learning, some systems use computer vision (aided by machine learning) to identify distances, or a specific body part (such as identifying hair follicles for transplantation on the head, in the case of hair transplantation surgery). In addition, machine learning is in some cases used to steady the motion and movement of robotic limbs when taking directions from human controllers. Read Original Article On https://altabel.wordpress.com/2018/05/02/machine-learning-and-artificial-intelligence-in-healthcare/ Mobile Application Development Services Aspects Which Ensure Durability of Your Mobile App DevelopmentA major challenge of mobile app development is creating one which is built with durability in mind. With OS updates, varying market conditions, and continually growing competition, a plenty of apps quickly become irrelevant which is a reality of this industry.
Though no manual steps exist for proofing your mobile app for future, you can take some – product definition, strategy, design, and development that ensures that your mobile app is created to thrive for long-term. The below fundamental principles of mobile app development are what that drive the continuance of products, even smooth and in the rapidly changing market. Initiate Solving a Real-World Problem The reason for why you are creating a mobile app is based on solving real problems of real people. This means that you need to know who your prospective users are and understand how the app will solve the issues that they face. Determining this at an initial stage builds the foundation which directs the further process of mobile app development. Moreover, and importantly you need to know the market - analysis and competition, and more. All this if analyzed at the start secure your product as flexible and attempt to cater a need in a manner that other apps fail to do. Utilizing some time to recognize user needs and the competitive market scenario is the first step for creating an app which is geared for longevity. Attempt Scalable Design The scalable design seems excellent in opinions but is quite challenging to practice. It includes creating in a manner that goes ahead of what you are placing out originally and regards the mobile app plan. Scalable design entails striking a perspective that enables flexibility for the upcoming mobile app iterations and features but doesn’t drop previous versions. A simple feature that avail benefits from scalable design are Navigation menus. If the minimum viable product will have only some fewer features, but there are more intended for prospective releases, tab navigation will possibly not be the strong approach and will create problems as new features are worked out. Collect and Examine User Feedback Many times, companies will go to market with the MVP which enables you to launch an app which is practical enough to meet an apparent need, validate or invalidate your opinions, and enhance your app during future releases. One significant benefit of an MVP is that you can gather and analyze user feedback with usage data to push the development of the product. What users like and prefer? What do they hate? The features they request for the app. Having a team that tracks and answers to user feedback is critical to show that you are interested and the mobile app users are at the core of your product. Furthermore, it helps you learn what users will be engaged in for the forthcoming releases, enabling you to assure that your product stays fit to the demands and desires of your target users. Update Often & Release One of easiest ways to secure your app for user relevancy is to upgrade and release regularly. After the first launch of the MVP, you can utilize the data, and user feedback gathered to come up with additional features and functions. The process path change as you obtain more insights and examine assumptions; often delivering new releases enables you to remain versatile to changing conditions and growing user needs. Conclusion Though surface factors which affect the longevity of an app, there are finest practices to ensure that your app has the highest chance of sustaining user relevant for the long-term. Future secured mobile app development defines as one which meets the real needs of users, scalable design, user review, and data examining, and regular updates and releases which are the practices that will help produce everlasting success. Looking for a mobile application development company that gives you a long lasting successful venture in Fort Lauderdale? You have arrived here right. Digital Pursuit is the leading mobile app development company in Ford Lauerdale/ Miami. The company is also known as most innovative and creative Miami web Development Company. From basic projects to the challenging ones, we are adaptable to our client’s needs to any extent. Read Original article on : https://uberant.com/article/233411-factors-that-ensure-longevity-of-your-mobile-app-development/ Mobile Application Development Company Are you looking for the expert company for mobile app development?HokuApps is the one of leading Mobile app development company. We have a professional team that is well-experienced in making applications for Androids, Windows as well as iOS. We update ourselves with the latest in technology and use advanced tools such as Java, OpenGL, Eclipse, SQLite, JavaScript and HTML5. The members of our mobile app development team are quite well-versed in different programming languages as well as the latest strategies in mobile application development. Through our knowledge and expertise we can cater to all the requirements of our clients and come up with top quality mobile applications that include all the features they expect.
We are fastest growing mobile application development firm. Our customer base ranges from small to medium sized businesses, including start-ups. Our clients benefit from the competitive pricing for our quality services. Services:
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August 2018
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