The Power of Design: The Mobile App development Company’s ProwessThe design is often associated with powerful graphics and aesthetically pleasing layouts that convey some sort of communication or a story. The ability of the human brain to decode visual semiotics has brought messaging through design to fore of nearly all media. Today, when we look at a billboard displaying an advertisement for a soft drink, we almost immediately associate our sensory perceptions with it. This is where the power of design lies. However, this capability is perhaps best demonstrated when it comes to mobile application development. How you design the navigational blueprint and each individual page (breaker or landing page) of your application, outlines the user experience of the application. But once you delvelop deeper into the workings of the UX design, its importance is a rather quick realization. UI design is based on the schematic collaboration of various standalone elements. By now, it is clear that design is not random. It has a clear objective. The same is true for mobile application design. The intensity of the impact that design has on end users has caused mobile app development companies invest in building their skill repertoire. Mobile app development companies focus on getting the design right in an attempt to drive a greater number of users to the application. But designing the UI and UX for a mobile application has evolved and certain guidelines have been accepted as best practice. These have essentially evolved over the years to eradicate possibilities of having a complex end product. In other words, to keep your app from having a starchy appearance rather than a fluid one. If you have decided to outsource your project to a mobile app development company, here are some points that they should be aware of. User Interface/User Experience Design Standards to Look for in Mobile App Development CompaniesAttention to the PlatformWhen designing a mobile application, the platform plays an important role. The mobile platforms or operating systems landscape is dominated by Android and iOS. Being the two biggest players, they are distinctly different from each other in terms of design as well as functional navigation. Most often, mobile app development companies will design apps that are specific to one platform (native apps) with features that are compliant with the nature of the platform. In case of cross-platform apps, the design style has to accommodate the nature of both Android and iOS. One of the ways mobile app development companies can make sure the product has a native behavior is in compliance with native operating system design guidelines. ‘To Device’ or ‘Not to Device’ Smart devices come in all shapes and sizes. App users are no longer restricted to a single device like the smartphone or tablets. Devices like smart TVs and smartwatches are significant end-point devices for applications. The challenge that mobile app development companies face with this wide range of screen areas is the need to design apps that are compliant across devices. Designing an app for a specific device will fail to impress a large section of users. This scenario is more significant in Android app development than it is in iOS. This is because iOS has regulatory control over the hardware that runs the apps which makes it easier for them standardize the design. Android, on the other hand, is an open source platform. This translates to a large variety of devices with varying screen sizes and functionality. Once again, mobile app development companies have the option of referring to the Android guidelines on screen compatibility. For example, Android recommends ‘pixel density independent apps’ to ensure standard resolution across devices. Simple Is the New Black Simplicity in mobile app designs go a long way in enhancing user experience. One of the greatest advantages of a simply designed application is that it provides efficient ways for the user to accomplish common tasks. Simple apps are also better at conveying information. Using simple design elements also make the app data conscious, since heavier designs require more data to load on the end device. That being said, it is very easy to go overboard with simplicity. An overly simple app may come across as having a confusing interface. Designing a simple app is often more difficult to design a cluttered one. This is why it is very important to partner with a mobile app development company that has a good sense of design and simplicity. Easily Reusable Components The competitive state of the mobile application development market demands not only a good design, but a smart process based on business logic. Apps that do not keep pace with the dynamic user demands stand the risk of providing outdated features. Leveraging reusable components allows you to be efficient and iterative. The advantages of using reusable components are manifold. The primary advantage is in terms of costs. A mobile app development company that reuses code components do not have to rebuild the codes to implement design reallocations. It is evident from this that reusing code components can also reduce effort duplication. Moving Between Pages Navigation is a major contributing factor towards your app’s user experience. At the very heart of the navigational blueprint lies transition animation between pages. Animation plays an important role in interface design. Functional animation ensures an interactive interface with users.
While the animation is important, the transition between pages provides mobile app development companies to get creative with their design. Spatial orientation is another space that can greatly help improve your user experience. It is often noticed that users are not able to comprehend sudden changes in the interface. This is called ‘change blindness’. Change blindness may cause the user to lose the context of changes. A smart way to work around this would be to introduce as little change as possible with each new page. Mobile applications are one of the most user sensitive products in today’s tech market. Locating the sweet spot requires a pinpoint accuracy. However, designing a mobile application is more than rules and guidelines. This is where you can let your creative side take over. While breaking rules open up exciting new opportunities, it is equally important to understand the very rules you are breaking. Familiarize yourself with the actions and their consequences and use them to the design a great app.
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Mobile Application Development - Raising the Bar to the Next LevelBoth Google Play Store and Apple App Store will be completing their 10th year in 2018. Along with them, mobile application development turns a decade old too. With more than 2 million apps in both the stores, you literally have numerous options for all your requirements. That is why, of late, businesses have shifted the focus to delivering unique in-app experience rather than just to leave a footprint in the application domain. Mobile app development companies have been pushing the boundaries to deliver differentiating app features to meet their client expectations. Essentials for a Competitive App Beating your competitors in the digital world calls for constant innovation and continuous updates. Your application must score high on design, functionality, compatibility, and security to succeed. Besides, scalability is also important to accommodate future prospects. Else, the entire effort ends up being a futile exercise, when the app gets uninstalled from user’s phone. Design/Functionality The first thing that catches the eye of a prospective user is the application interface. Your mobile application development company has to deliver impressive UI with each and every project irrespective of how simple or complex the application is. User-experience is as crucial as the interface. While streamlined design attracts users to your application, a seamless app is the key to their retention. System Integration Every user has numerous applications on their mobile devices, and every organization has various technologies comprising its infrastructure. Hence, integration of your mobile application with the relevant existing systems and third-party offerings is essential for providing extended capability and thereby exceeding user expectation. Compatibility As a mobile app development company, you are expected to ensure that the application is compatible with all the mobile operating systems unless specified otherwise by your client. Android leads in market-share while iOS leads in revenue-share. So, it is crucial to delivering identical design and consistent experience on either mobile OS for maximum business outreach. SecurityThere were more than 1.9 billion data record breaches in the first half of 2017 alone. The significance of advanced app security cannot be highlighted in a better way. With cyber threats getting ample coverage in the mainstream media, people have started paying attention to applications’ security features. Your mobile app development must embed latest encryption techniques to command user confidence. ScalabilityScalability is crucial from a business perspective. Addition of new app features or modification of the existing ones can be required as the business requirement evolves. Assuring unrestrictive scalability to your client will surely make your mobile app development company stand out from the herd. The Challenge: Balancing Quality and TAT Enterprises across industries and geographies want their mobile applications to fulfill all these parameters. The onus to meet the demand lies with mobile app development companies, who have been however struggling to keep up with the ever-rising expectation. This does not mean that there is any dearth of technological solutions to facilitate application development. Rather, delivering the sophisticated app in shorter turnaround time (TAT) is the mounting challenge for every mobile app development company in the industry today.
That said, it is not possible to build high-quality applications in crunch time using the traditional linear development methodology. To stay ahead in the app industry, you need to empower your mobile app development company with a mobile application development platform (MADP) that can enable you to balance quality and TAT. HokuApps - A Viable Option HokuApps’ MADP is built to facilitate rapid application development (RAD) while rendering top-notch functionality. The platform enables you to raise the bar of your mobile app development services by leveraging its ‘drag and drop’ features to build the application. HokuApps’ MADP offers a range pre-configured functionality that developers simply select and add to the application, saving a huge amount of their valuable time. The platform comes with inbuilt connectors and supports integration with more than 500 third-party applications. You can launch a mobile application up to 10 times faster speed using the intuitive rapid development features of HokuApps. It supports Android, iOS, and Windows to provide maximum exposure to your applications. Additionally, the MADP also offers app data and real-time metrics, enabling you to have full visibility of your application performance. So, what is your strategy to lift application development to the next level? More Enterprises are building their own custom mobile appsCustom mobile application development is a trend now owing to the range of benefits that it offers for enterprises such as easy maintenance and many more. Mobile technology has opened up the window of great possibilities. And when it comes to mobile applications, there is always something new in store. Enterprises have utilized the mobile app technology in a beneficial manner by delivering value to customers. According to Gartner’s annual study regarding mobile app development platforms, in 2016 there was a significant rise of companies that are now developing custom mobile apps.
Around 73% of companies were engaged in mobile application development in 2017, which is a huge jump as compared to 60% in 2016. Talking about the trends of the mobile app market, enterprises are taking a forward step by investing in custom mobile application development. Custom mobile application development enables a company to create an exclusive mobile app designed according to the existing workflows and requirements of the company. Besides services provided by MADPs they also offer technologies, tools, and components that are the major building blocks used by enterprises to build custom mobile applications besides websites, etc. With time, more enterprises are turning towards custom mobile app development in order to enhance employee efficiency and easy business operations. Be it to get approvals or enrolment or testing daily operations or monitoring real-time field operations, a custom mobile application is the need of the hour for enterprises. One can easily hire a custom mobile app development company to get things done as per the company’s specific requirements. Benefits of Building Your Own Custom Mobile AppsEnhanced EfficiencySince a custom-made app is built on the basis of the exact requirements of the company, it acts as a comprehensive app serving expected results. It is also tailored in sync with the company’s working pattern that eventually increases employee productivity, and business Return on Investment (ROI). Easy MaintenanceOne of the disadvantages of using general apps is that you are at the risk of losing data if in case the developer decides to discontinue the application for any reason. If you render custom mobile app development services, you can be assured of having your own specialized security features that will protect your data against any threat. Real-Time Access to DocumentsIn modern work culture, it is essential to remain proactive. For instance, while traveling having easy access to important work documents can facilitate work performance. Having a custom-made mobile app would enable you to easily synchronize your smartphone with your desktop or laptop. Not only you can have access to all your tasks, work documents, calendars but you can easily share files with your clients with ease. High ScalabilityAccommodating data and processes in an application makes a lot of difference. Regular apps would be able to handle a limited number of resources. However, when you opt for custom mobile application development, you can easily keep all the limitation in mind and can be scaled up depending on requirements. Better Project ManagementOne can easily keep a real-time check on the progress of a project, its deadlines, etc. Employees can update the phase of the project after completing their tasks. Billing cycles for every project can also be easily managed. Easy Client Data RetrievalAcquiring client information is important for any organization. Using a custom app can enable you to add survey forms and simplified form that would help you collect information from your prospective clients. This process also saves enormous time as they do not need to submit their documents or fill forms physically. Conclusion One of the reasons why these apps are becoming highly popular among enterprises is for its simplicity. Be it an app on the survey, inspection or on approval, one does not require to have a code-based approach and use the high control to develop the application. Moreover, it provides an opportunity for the company to facilitate business operation and eventually, guarantee a good ROI for the business. However, you need to keep in mind that the key is not in building the app but to understand the objective of the app and how it benefits the enterprise in a possible way. |
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August 2018
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